Skip to content
Explore expert reviews, tips, and guides for online casinos…

2K Recruits Apex Legends Producer to Rescue Challenged Action Game Project Ethos

The renowned publisher has secured a seasoned producer from Respawn Entertainment to lead the development team at their internal studio, which is currently crafting the upcoming third-person action-packed title known as this innovative game.

Management Change Follows Mixed Reception

Brinkman assumes the role of studio head at 31st Union following the exit of previous head Michael Condrey, who was removed from his post due to Project Ethos' underwhelming early showing last fall.

On Wednesday, 2K president a key figure informed employees about this organizational change through an internal memo, which highlighted that playtesting had revealed the need for a distinct vision.

Ismailer stated that the developers is now overhauling Project Ethos with a refreshed approach, aiming to address community desires.

Trend of Key Acquisitions

This announcement follows a similar action taken by the publisher in August, when they brought on an industry veteran from the Diablo team to contribute to the BioShock development group.

Below is the entire content from Ismailer's announcement:

Hello Everyone—

I understand you all just finished your meeting - I hope you’re as enthusiastic as I am with the good news. Last time I shared you all a note, I stated the following: “I am confident in this group. You all are some of the most driven and innovative designers we have had the opportunity to work with - and we’re eager for that collaboration to endure.”

Through your commitment and flexibility, especially over the last year, you repeatedly show that.

The community feedback from last fall’s Project ETHOS testing phase was informative. It affirmed the appeal of a roguelike shooter but indicated we still had refinements needed. It uncovered the necessity for a sharper brand.

It has been motivating to see how far you’ve come. You took the input to consideration and overhauled Project ETHOS with a renewed vision - one that’s ready to fulfill its potential to our players.

The trust in this project increases every day. To boost the remarkable development you’ve made, It is a pleasure to welcome Ben Brinkman as the incoming Lead of the team. After a period of talks, Ben comes aboard us on Monday, October 20.

Ben’s management and experience in the PVP shooter genre is vast, having devoted the past decade and a half producing and overseeing some of the most well-known titles in gaming, for example Call of Duty: Black Ops, and more recently, Apex Legends.

Please join me in greeting him soon. We are all excited to persist seeing the evolution of the game in the months to follow.

The President

Experience of the Incoming Head

The appointee presently serves in the role of executive producer and head of production at the renowned studio for their flagship title. He previously worked at Treyarch and Activision in diverse production roles on the Call of Duty series, and, before that, had assignments at other industry leaders.

Game Details and Concept

The upcoming game was revealed in last year alongside a early access event. Then, the developers described the game as a "no-cost, 3rd-person roguelike hero shooter and an exciting advancement on the style."

"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Build your hero in real-time to fit your unique tactics," the game's pitch states. "Challenge the rivals with new abilities, challenges, and challenges that shift every session. Do you withdraw carefully with your hard-earned loot? Or go big, risk it all, and pray your team can secure victory? The choice is in your hands."

Project Ethos lacks an official release date or supported systems, but fans can anticipate further news as production progresses.

The writer

Meagan Davenport

A seasoned gaming analyst with over a decade of experience in the UK online casino industry, specializing in slot reviews and player strategy.

Jackpot Central 360

Type to search articles.