TikTok is introducing a updated setting that permits them to cut down on the amount of AI-made content appearing in their streams. This move comes as the service revealed that it now features in excess of 1 bn AI-generated clips.
Testing and Rollout
The update is undergoing trials over the next few weeks before a widespread rollout. This shift comes amid a rise in AI content, fueled by emerging video-generation tools.
AI Content on Other Platforms
Recent reports that nearly one in 10 of the most rapidly expanding video streams on a competing service exclusively feature clips produced artificially. A significant portion of this material is classified as low-quality AI content, a phrase for substandard, bulk-generated content that is frequently absurd or surreal.
“We know from our community that numerous viewers enjoy content created using AI tools, including AI artwork to informative clips, and we intend to give people the option to increase or decrease of that, based on their own preferences,” said a company executive.
Volume and Proportions
The platform announced that there are currently 1.3 billion videos on its app labeled as made with AI. In total, in excess of 100 m media items are added to the service every day, making AI content a limited portion of its overall inventory.
Customizing Your Feed
Viewers will be able to decrease or raise the level of artificial media they view by using the topic control setting in the application and choosing “AI-generated content”. Additional categories that are already be adjusted under the filter encompass politics, clothing, aesthetics, and dance.
AI Disclosure Rules
Its policies mandate users to tag convincing artificially created content, and it bans malicious AI impersonations of public figures or emergencies. Any believable AI video that is unmarked can be removed under its user guidelines.
In addition, the platform will now add an “AI-made” watermark to content made using its built-in AI features, or flagged by an cross-platform project for spotting AI-generated material. This measure is intended to help prevent users from trying to circumvent the labeling process.
AI Literacy Programs
The company is furthermore introducing a $2m educational fund for specialists and organizations to develop learning resources about using AI responsibly. This project will benefit educational bodies dedicated to teaching computer science.
Moderation Strategy
TikTok has defended its content review process, amid discussion over plans to lay off hundreds of safety staff in the UK. TikTok is expected to eliminate hundreds of positions in its trust and safety department in London, with trade unions and digital protection specialists expressing worry that humans are being replaced by machine-led review.
A senior executive explained that human moderation would still have a role, but AI can shield workers by removing the most harmful content before it is viewed by people. The platform stated a 76% decrease in explicit and harmful content reviewed by content reviewers over the last 12 months due to the use of its machine learning processes.
We believe it is crucial to combine staff and AI to keep the platform safe,” the official commented. “We’ll have humans as part of that process, but we also think it’s extremely critical to limit contact with harmful content as quickly as possible, which is where a lot of the machine support is really helping us operate efficiently.”
